About Global Product Confidence

Helping Businesses Reduce Product Risk
from Design to Global Market Access

Based in New Zealand, we work with business leaders to identify, prioritise, and manage product risks across development, manufacturing, and market access. The focus extends beyond product compliance alone, addressing the systems, decisions, and operational structures that influence product safety, regulatory compliance, and long-term market success.

A Systems Approach to Product Risk and Global Market Access

Product risks do not sit in isolation. They emerge across design choices, supplier capability, regulatory requirements, and operational execution.

Global Product Confidence works across the full product lifecycle, helping businesses move from concept to market with reduced uncertainty and stronger systems. This helps ensure compliance is integrated into broader product risk management systems that support safer products, stronger operations, and long-term global market access.

We support businesses in three key areas:

Product Development & Design Risk

Identifying risks early in product development so products are designed for global success.

Global Market Entry

Interpreting regulatory requirements and building evidence to support safe, compliant global market access.

Operational & Compliance Systems

Strengthening the systems that underpin product safety, quality, and compliance.

"Fiona substantially improved the processes related to product compliance. Her ability to analyse and assess existing systems to expose weaknesses and propose improvements was outstanding and well accepted across the organisation. Her provision of sound, fact-based risk assessments enabled my decision making.”

— Hartmut Schürg | COO | Germany

Supporting Innovation for
Global Market Access in Complex Regulatory Environments

Many of the businesses we work with are developing innovative products that sit ahead of, or outside, established regulatory frameworks.

In these environments, compliance is not always clearly defined. Progress depends on building a structured, defensible approach to demonstrating product safety, performance, and risk management.

Global Product Confidence helps businesses:

• Interpret regulatory requirements in practical terms
• Build evidence to support product safety and compliance decisions
• Develop risk management approaches that withstand real-world scrutiny
  
• Support innovation without unnecessary delays or uncertainty

These businesses are not simply seeking compliance support. They are bringing new ideas and technologies to market in complex environments.

Our role is to ensure that innovation is not slowed by ambiguity, but supported by structured thinking and practical risk management.

“Fiona demonstrated a very high level of proficiency in ensuring product compliance across European, North American, and Australasian requirements. She is highly experienced in risk assessment and developing effective corrective actions. Her work has always been accurate, detailed, and delivered on time.”

— Said Nakhla | Head of Product Development | Germany

Founder and Product Risk Advisor

Global Product Confidence is led by Fiona van Petegem, author of The Smart Risk Playbook, with over 25 years of experience across product development, manufacturing, global market access, and product compliance.

Her background combines engineering and international business experience across New Zealand, China, the Netherlands, and Germany, providing a practical understanding of how product risks emerge and how regulatory, operational, and market-entry challenges can be managed across global markets.

“Fiona is an extremely experienced engineer and global product compliance specialist, with a laser eye for detail. I would not hesitate recommending her to any business needing expertise in this space.”
— Jason Crowe | COO | New Zealand

Build Confidence in Your Products and Strengthen Global Market Access

If you are developing new products, entering new markets, or strengthening your operations, Global Product Confidence provides the structure and insight to help you move forward with confidence.